frozenA high-ranking State Department official wants to enlist Princess Elsa and a talking snowman to teach the American public about the Arctic. Adm. Robert Papp, the U.S. special representative for the Arctic, told an audience at the Arctic Frontiers conference in Norway this week that he met with a Disney executive to discuss raising awareness about the polar region using characters from the wildly popular movie Frozen. You can’t be in this business and not see Frozen, Papp said, adding that he has watched the movie at least 20 times thanks to his two young granddaughters. A staffer from his office came up with the idea for Disney to create public service announcements focused on the Arctic starring the movie’s main characters: Elsa, a princess with powers over ice and snow; her younger sister, Anna; a reindeer named Sven; and Olaf, a talking snowman who loves summer. “I said, you’ve taught an entire generation about the Arctic,” Papp said, describing his exchange with the Disney executive. “Unfortunately, the Arctic that you’ve taught them about is a fantasy kingdom in Norway where everything is nice. What we really need to do is educate the American youth about the plight of the polar bear, about the thawing tundra, about Alaskan villages that run the risk of falling into the sea because of the lack of sea ice protecting their shores.” But Papp said the pitch didn’t go over so well because Disney prefers happier tales. “As I continued to talk, I could see the executive getting more and more perplexed, and he said: ‘Admiral, you might not understand: Here at Disney it’s in our culture to tell stories that project optimism and have happy endings.’ ” More