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A Baptist church agreed to take down a sign about hell after police investigated the message as a “hate incident,” reports the Daily Mail. A passerby in Norfolk, England, complained about the sign, which said non-Christians would “burn in hell,” and showed flames below the words, “If you think there is no God you better be right!” Robert Gladwin, 20, said he considered Christianity “inclusive and loving in nature,” but found the sign conveyed the opposite message: “I was just astounded really.” Pastor John Rose, 69, removed the sign and said he “regretted” how Gladwin interpreted the message. “Jesus encourages us to love,” Rose said, “and we therefore regret that the poster has been seen as inciting hatred.” More