The U.S. Food and Drug Administration (FDA) have just launched an anti-tobacco campaign focused on young adults who are lesbian, gay, bisexual and transgender. The new campaign, “This Free Life,” costs $35.7 million that was collected from the tobacco industry. According to the FDA, the campaign “uses authentic and credible messages from members of the LGBT community encouraging other members to be tobacco-free.”

“This Free Life will challenge the perception that tobacco use is a necessary part of being LGBT and show that living tobacco-free is an important factor in leading a long and healthy life. This Free Life uses a variety of integrated marketing tactics including paid media, engagement through multiple digital platforms, and outreach at the local level,” the FDA campaign material says. READ MORE