Target’s stock had been dented since the American Family Association’s boycott began amassing signatures in the millions, but we obviously had no way of knowing if people were actually boycotting the store. Target reported earnings this morning, and as it turns out, people made good on their promise.

As Reuters reports: Target reported a lower-than-expected increase in quarterly sales at established stores and gave a cautious outlook for the current period, citing volatile weather and weaker demand for electronics and groceries. Shares of the company, which also reported slower digital sales growth, fell more than 9 percent to $66.74 in early trading. READ MORE