The head of a watchdog group that helps parents regulate their children’s Internet and media usage has started a campaign to stop Cosmopolitan magazine from continuing to push “sexting” among its young female readers. Cosmopolitan’s latest plunge into the depths of indecency instructs readers on how to send the “perfect” sext.

“No, this isn’t a joke … You and I know there’s no such thing as a perfect sext. And deep down they know it, too,” writes Donna Rice Hughes, president and CEO of Enough Is Enough.

“They know full well that preteen and teen girls are within their demographic buying audience.” Cosmo publishers also bank on the fact that the magazine is typically displayed on newsstands in full view of minors, along with publications like Time and People, not behind the counter like hard-core porn magazines, she said. READ MORE