Retailer PacSun is feeling the wrath of customers and military veterans after a photo of a T-shirt on display in one of its stores on Memorial Day weekend went viral. The shirt features an upside-down American flag, a symbol that U.S. Flag Code makes clear is only to be used “in instances of extreme danger to life or property.” The shirt was reportedly first spotted at the store’s location at Tanger Outlets in Foley, Alabama.

“Screw you PACSUN,” one Facebook user wrote in reply to the company’s “buy one, get one 50% off” Memorial Day promotion post. He signed his comment, “veteran.” “As a combat veteran I refuse to step into your store ever again,” another apparent veteran wrote.“Not shopping here anymore,” a disgruntled Facebook user added, echoing the sentiment of hundreds of others. “Is this how you “kick off” Memorial Day?? By disrespecting the reason the holiday exists?” another user asked. FULL REPORT