The owner of a Canadian jewelry store who posted a sign defending traditional marriage inside of his store is under attack, reportedly receiving threats, demands for refunds and intense public scrutiny. Today’s Jewellers in Newfoundland recently came under fire after a lesbian couple went in and ordered custom engagement rings.

But unlike other cases in the U.S. in which businesses have declined wedding-related services to same-sex couples, the jeweler happily served the women. It wasn’t until Nicole White and Pam Renouf referred friends to the store, though, that they noticed a sign that read, “The sanctity of marriage is under attack. Let’s keep marriage between a man and a woman,” according to the Rebel’s Brian Lilley. One of those friends was a woman named Holly Ivany-Ryan, who took a photo of the sign and posted it to Facebook, explaining that White and Renouf were frustrated after they learned that the pro-traditional marriage message was posted. That said, White told CBC that the business never discriminated against them when it came to designing the rings. FULL REPORT