CONSUMERS HAVE BECOME INCREASINGLY WARY OF ASPARTAME, AN ARTIFICIAL, MAN-MADE SWEETENER THAT HAS BEEN PLAGUED BY RUMORS THAT IT CAUSES CANCER.

“Beloved, I wish above all things that thou mayest prosper and be in health, even as thy soul prospereth.” 3 John 1:2 

Sales of Pepsi’s premier diet soda, Diet Pepsi, have plummeted over 35% in the past ten years as consumers are roundly rejecting the consumption of it. Time was the average consumer had no access to information, but in the hyper-speed of the blog-fueled Internet age, information is just a click away.

Since I was a teenage, I have enjoyed an ice-cold glass of Diet Pepsi from time to time, but shortly after drinking it I get a headache and most of the time heart palpitations. Coffee does not do this to me and neither does drinking regular soda. It is because of reactions just like mine that thousands of Diet Pepsi drinkers are saying no to aspartame.

Consumers have become increasingly wary of aspartame, an artificial, man-made sweetener that has been plagued by rumors that it causes cancer. Aspartame is often sold under the brand names NutraSweet® and Equal®. PepsiCo has introduced a beverage sweetened with natural sweetener Stevia called Pepsi True.

Aspartame is an addictive substance. Most people who consume diet sodasregularly soon develop a craving for it. This is because of aspartame’s addictive quality. Soon after consuming the ingredient on a normal basis, many people find themselves unable to kick the habit. MORE