Exodus-Christian-Bale-battle-sceneAs 2014’s “Year of the Bible Movie” enters its final phase—and the run up to the December release of Ridley Scott’s highly anticipated film Exodus: Gods and Kings—Faith Driven Consumer continues to measure the success of Hollywood films courting faith-driven audiences. Faith Driven Consumer has released the first wave of results from an extensive new national survey—conducted by partner research firm American Insights—detailing what Exodus needs to do to be successful with both its core Faith Driven Consumer (17 percent of U.S. adult population) and broader Christian (77 percent of U.S. adult population) audiences. “We regularly meet with Hollywood industry leaders, encouraging them to create more and better content that resonates with Faith Driven Consumers specifically and the overall Christian market in general—the core audiences behind the success of recent hit films such as Heaven Is for Real, God’s Not Dead and Son of God. When Hollywood’s content resonates, faith-driven consumers go out of their way to spend their hard-earned dollars and time to show support. When products don’t resonate—as we saw earlier this year with the storm over Noah—they stay home,” said Chris Stone, certified brand strategist and founder of Faith Driven Consumer. More